Mixed Methods is a methodology that attempts to breach the qualitative-quantitative divide by integrating aspects of both approaches. However, both methods are not just juxtaposed, but rather used to create combined results. In this, Mixed Methods Research (MMR) often follows a pragmatic doctrine that puts the research question above epistemological or methodological considerations.
Analytical units force us to be specific about what we do. How much text do we code? What context do we take into consideration? What documents or text segments do we include or exclude from our analysis? Thinking about them can definitely help us improve the quality of our analysis. Continue reading Sampling Unit, Coding Unit, Context Unit? Analytical Units in QDA
In a nutshell Qualitative Data Analysis is all about structuring unstructured data, be it text, images, audio or video, by manually assigning tags, categories or “codes” to segments of data. This helps finding relevant segments again and allows to quantify (count) them. Continue reading What is Qualitative Data Analysis?